Marketers are liars & bottom feeders, time for a change First and foremost, lets just get one thing out of the way: Marketing ≠ Sales It never has, and never will - yet this is one of the most common points of confusion people make when thinking about how to grow their business. Sales is simply a single leg of the marketing plan that closes a … [Read more...]
May 18, 2012 Leave a Comment
May 17, 2012 Leave a Comment
Rockstar Design
An Oxymoron Excerpt Brought To You By Skewld Before you read on any further, I want you to ask yourself what those 3 words mean to you. Hey, I'm not kidding... Wait!... Ok, I see you're super impatient so let me help you relax. Seriously, you can't go on any further without first really contemplating that statement. Sit back, relax and close your … [Read more...]
May 6, 2012 Leave a Comment
How To: Make Every Page On Your Website Convert Like A Sales Page
I'm often blown away at how poorly some websites convert visitors into... well, anything. I mean I have worked with some pretty outstanding clients in my career with huge websites and even bigger lists. The biggest problem they have is conversions, every time. They have websites that get tons of traffic but their email lists are blown apart, and … [Read more...]
April 26, 2012 Leave a Comment
Case Study – Contest Domination
Contest Domination is (now) one of the fastest growing premium plugins for Wordpress that fill a gap in functional list building plugins. The brainchild behind Contest Domination is our very own Travis Ketchum. The Problem As with all useful plugins, this one starting with seeing a problem or lack of options in the current marketplace to … [Read more...]
March 1, 2012 Leave a Comment
Case Study: The YES! Energy Book Launch – Loral Langemeier
Loral Langemeier was a 4 time bestselling author prior to the release of her latest book, "YES! Energy, The Equation to Do Less, Make More", so ensuring that this latest release would follow in the last 4 books footsteps was priority number one. So, Andrew J. Gay and Travis Ketchum had to ask themselves some tough questions, including... How … [Read more...]
January 1, 2012 Leave a Comment
How To: Test Landing Pages Before Going Public
The Problem: You just designed a new home page for your company and you know you can set up split testing using Google Webmaster tools, Optimizely or many others, but you don't want to make the site live before getting some initial testing. Don't worry, you aren't alone. First you should know that many companies do this quite differently. … [Read more...]
November 28, 2011 Leave a Comment
Cyber Monday, Cyber Week… Another Excuse For A Sale?
Well, it's Cyber Monday, which is another way of saying that the fabulous deals we've seen for the thanksgiving weekend have been extended online. Cyber Monday made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". Since then, the deals and the … [Read more...]
November 18, 2011 Leave a Comment
Most Experts are Liars
Everyone always wants an expert to help them, because the theory is that an expert will be able to help you avoid the typical hazards that people encounter along their road to success. But the tricky part is that many experts and "guru's" only have the perception of that title and haven't actually had to take the hard hits themselves. If you ask … [Read more...]
November 14, 2011 Leave a Comment
5 Simple Yet Overlooked Email Marketing Strategies That Work
Email marketing strategies can often lead to great debates among marketing teams. How often you send an email, how often you try and sell them something and what type of subject lines are just a few of the debates you will likely have along the way. If you've ever been on someone's email marketing list (if you're not or haven't been on a … [Read more...]
November 11, 2011 5 Comments
Your Klout Score is Bullshit
So you logged into Klout and had a 56, wow! You must influence millions! Only problem? Klout's algorithm means absolutely nothing. Why do people care about a meaningless number? Klout does one thing very well though, which has led to it's explosion in popularity across the social media world. You need to understand that there is one thing social … [Read more...]
